GET CLEAR
Strategy for impact. Business, brand, and communication.
Founded by Louisa Coppel in 2006, The Big Picture provides business and communications strategy services for the public and not-for-profit sectors.
Louisa and her associates are passionate about working on the things that make a difference - in people, in organisations, and the wider community. Our work focusses on drawing clarity out of confusion and helping our clients make decisions about what really matters.
We help with sensemaking. When you need to set a new strategic direction. Where there's a need to turn challenging content into something the world can easily understand. Or when a complex web of stakeholder and shareholder needs unpacking.
We believe in thinking and planning. The urge to ‘just do it’ is almost hardwired in any team but we’ve learnt through our years of working not to rush in and ‘do’ until you’ve discovered.
We believe in smart solutions. We don’t have a same-same templated ‘suite’ that we simply roll out to every organisation we work with. We craft the solutions that best meet your needs, your environment and your budget.
We believe in collaboration. How we work says as much about us as our service profiles and case studies do. We’re not a fancy-presentation type of consultancy who just takes a brief then does the work in isolation. We’re more collaborative than that. We know it’s through working together that the best ideas are born.
We believe in making a contribution. Because the work we do is important to us we’re choosy about who we do it for. We love to work with organisations that deliver public value.
What we do
We work with individuals, teams, and organisations and provide a range of services including advisory, authoring, coaching, insights, strategy and training.
ADVISORY
Leadership can be a lonely place. Louisa provides confidential individual support to executives needing help to navigate sticky issues and wicked problems, address conflict in teams or boards, and make difficult decisions.
INSIGHTS
Bring meaning to your data. Staff engagement surveys, consumer research and membership surveys often reveal the symptoms of a problem without explaining the cause. Our insights research delivers that understanding and importantly, helps shape a solution; because data alone doesn’t give you a path forward.
AUTHORING
We write copy and produce publications that get read and have real impact. We love taking complex material and making it accessible and engaging. Our superpower is making sense of things to help the world easily understand your message.
STRATEGY
To know where to invest energy and effort, you need focus. We help you harness your experience, the evidence at hand, and inspiration from others so you can lift up from 'business as usual' to think clearly about the opportunities ahead.
COACHING
We all want to feel purposeful; purpose is our frame for satisfying work. Work is more than a wage and more than a survival game. Our coaching helps you to pack a greater punch; to have more impact for yourself, your team, and your organisation.
TRAINING
For leaders to have impact, to do what matters, they must develop their attitude, authority, and ability. Our specially designed training programs mix evidence-based theory with participatory practice and an implementation element to ensure learning ‘sticks’.