INSIGHTS

Insights bring meaning to data. Staff engagement surveys, consumer research and membership surveys often reveal the symptoms of a problem without explaining the cause. 

Our insights research delivers that understanding and importantly, it helps shape a solution; because data alone doesn’t give you a path forward.  

We use interviews and focus group sessions and run them face-to-face or using technology that suits the audience. We’ve worked in both metropolitan and regional areas with people of various ages and backgrounds – exploring what really matters to staff, clients, customers and members.

Insights projects can be distinct pieces of work, but clients often engage us to do this work as a prelude to strategic work. The other common use of Insights is in concept development for large campaigns.

CASE STUDIES

Information for Older Drivers

Client: VicRoads

Drivers over 60 are the fastest growing age group of drivers on the road. VicRoads knew they needed to re-shape their information for older drivers, which took the form of a 50-page guidebook. They asked us to come up with a revised suite of information that met the needs of older drivers.

We consulted stakeholders in the sector including COTA Victoria, the Occupational Therapy Association, RACV and TAC to learn what they thought was important to communicate to older drivers, and identify gaps and opportunities in the current information available.

Then we talked with older drivers themselves, recruiting participants and facilitating focus groups in metro and regional Victoria. The research provided rich insights into the knowledge gaps about safe driving in later years as well as clear motivations for encouraging older drivers to plan their transition from driving. We then developed a series of information sheets for use by older people, health workers and family members and made further recommendations about how to better communicate with this cohort.

Addressing a drop in staff engagement

Client: Victorian not-for-profit organisations

What happens when engagement drops in a team?

Quantitative engagement surveys help spot the problem but they can’t tell you why it’s happening or what would make things better. For several Victorian not-for-profit organisations we have facilitated focus groups with staff and depth-interviews with managers to explore trust, change, team culture and leader behaviours.

Without personally identifying any individual, our reports detailed the frustrations and opportunities in each team, and outlined solutions to improve listening, coaching and values-driven behaviour in the team.

Knowing there’s a problem is one thing – but unless you know what to do to support your staff, nothing will get better.