Want to lift your writing game?

Poor professional writing starts in the way we learn at school, and deficiencies are never addressed. At university, students study dense, academic texts. They learn this is how ‘smart people’ write.

Graduates naturally assume they write well. But often, their writing is dense and full of jargon - written in ‘academese’ or ‘bureaucratese'.

We set up this program because we saw a need to build better writers.

When our writing is convincing and compelling we connect with our audiences. They pay attention. They engage. They’re inspired.

Sometimes we nail it. Often we don't.

We're not taught the shortcuts.... an easy way through the maze. These shortcuts exist. They save time and money. Journalists and copywriters learn them from scratch, but most of us miss out.

Our program helps you to understand your audience, find the right words, and use them to connect. It’s a valuable skill, whether you’re writing a business email or a letter to your mum.

With Get It Write, your copy will be crisper and tighter; your content more intriguing and more inspiring.

What you get in our public program

The Get It Write Foundations Program is a half-day of online training delivered live. With useful content, participatory exercises, tips and templates to take away, we teach the fundamentals of good writing.

We follow up what you've learned with a one-on-one mentoring session. Too much training is delivered and done - it doesn't stick. Many people forget 80 per cent of what they've learned within 24 hours of doing a course. Our mentoring helps you take what you've learnt and apply it. We meet you (online) and work through samples of your writing, providing practical tips and coaching to help you improve.

Learning focus

Louisa Coppel

Strategist, facilitator and communicator, Louisa is a word nerd, workaholic and stickler for quality.

A former publicist, marketer and communications lead with the Victorian Government, Louisa now works with organisations large and small to find creative solutions to what can seem insoluble problems.

She is highly regarded for her ability to cut through internal clutter, challenge cloudy thinking, and draw clarity out of confusion.

Kylie Miller

A communications specialist, Kylie has more than 20 years of experience as a journalist, writer and editor at leading daily newspapers in Australia and overseas.

Kylie applies her extensive experience and communication skills to producing relevant and well-written materials and advice for corporate and government clients.

Kylie is also a children’s author whose fourth picture book ‘Dotty and The Lonely Farm’ will be published in 2023.