AUTHORING
We can write - that’s for sure - and we have extensive experience writing copy and producing publications that get read and have an impact.
As experienced communicators we add value to an authoring job by truly making sense of something so the world can easily understand it. This involves great writing, and also advising on infographics, imagery, additional context, an innovative structure or paper stock or size. And sometimes it’s what we recommend you leave out that has the biggest impact.
We love translating complex material into accessible and engaging forms. We’re happy to collaborate with your designers, use your photo libraries and photographers, or source and manage these services as part of the project
“The Big Picture team start adding value to our projects from the moment they read the brief. They ask questions, add insight and develop ideas before they even sign the dotted line, and long afterwards. The Big Picture deliver more than just a report – they deliver crisp thinking and they provide genuinely new ideas.”
Renee Imbesi, VicHealth
(En)countering resistance
Client: VicHealth
The public sector, not-for-profit organisations, and corporations alike have come to better understand the link between gender inequality and violence against women. The importance of tackling inequality is now widely acknowledged and there are many programs and policies in place.
VicHealth commissioned The Big Picture to develop a resource to support a range of settings and sectors to respond effectively to and prevent backlash and resistance to gender equality initiatives.
With the intelligence provided from an academic evidence review and a global desktop audit to map existing resources, we interviewed stakeholders to understand the needs of the sector and to identify good case studies. The resulting resource simply and clearly articulates the different forms of resistance and how to recognise and respond to them. It is now being used widely in workplaces and community organisations.
CASE STUDIES
Changing Community Attitudes to Violence Against Women
Client: VicHealth
The 2014 National Community Attitudes to Violence Against Women survey contained landmark findings and gained widespread media attention. But how do you ensure important research is actively used in advocacy and not left to gather dust on bookshelves? We consulted key players working to prevent violence against women to understand where evidence would help in their advocacy work and created three resources to help them actively use the survey findings. We made the data eye-catching and shareable. We analysed media coverage to develop key messages around the top 15 themes prevalent in reporting of violence against women. We tackled myths and explained why attitudes matter, delivering workshops to women’s health networks and providing a calendar of media opportunities for them to publicise issues about gender equality and #PVAW. Translating key findings into bite-size issues and user-friendly formats meant the research lived on and their advocacy was backed-up by evidence.
Sustainability Fund Activities Report 2015-17
Client: Department of Environment, Land, Water and Planning
You can’t tell a great story until you can find it, and sometimes it’s buried in data and reports.
To tell this story of how landfill levies are invested into community and council projects, we needed to sort the data and sift through reports. The result was a big-picture story of how the funding model works – with infographics showing investment directions – and deep-dive case studies that showcase great ideas and illustrate benefits to local communities responding to climate change, sustainability and biodiversity.